It is common for retailers to have products go out of stock, go out of fashion, and not be manufactured anymore. If they were running a brick and mortar store then they can tell the customers when a product is no longer available and even recommend a replacement. But this job needs to be done by the website for an online retail business. That is why it is essential that the site be updated constantly. It is a good idea to strike a long term contract with a web designing firm for doing this on a regular basis. It is bad publicity for the retailer to have a client select a product, and not have it be available.
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